Axios — Burberry has announced that its glasses will be released in 2020.
The glasses, which have been in development for more than a decade, are designed to blend in with the Burberry brand.
The glasses, a nod to the brand’s “old-fashioned” roots, have been designed to give consumers a bit of nostalgia.
The brand, which is owned by Vodafone Group Plc, said that Burberry Glasses, due to be launched in 2020, will be a “great way to mark the end of a long, great and exciting decade.”
The Burberry team, which includes Burberry chief executive officer John Martin, said the new glasses will help Burberry’s brand “continue to capture new audiences and retain a passionate following for years to come.”
The company has made its glasses, called Burberry Smart Glasses , available in limited numbers through select retailers.
In 2018, Burberry said it was going to stop making sunglasses in 2020 and focus on making them more practical for everyday use.
Burberry said that it has been investing heavily in “sustainable innovation,” including its new smart glasses initiative, and that it will also focus on bringing new technology to the marketplace.
“As the world becomes more connected and more connected in every way, there is a need for smart glasses that provide people with a simple, seamless experience,” Martin said in a statement.
“With the release of our new Burberry smart glasses, we will be making it easier for people to wear them with confidence.”